Our Water Quality: Debunking 'Greening' of Bottled Water

Summary

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The backlash against bottled water has been widely reported in the press, but this has not hindered the expansion of the $11.5 billion bottled-water industry. Consumption of bottled water increased 9.4 percent from the 2006 level to 30.2 gallons per capita in 2007. The International Bottled Water Association forecasts increasing strong growth as consumers continue to switch from other beverages to bottled water.

One multinational bottled-water conglomerate, Nestle Brands, is switching many of its bottled water lines to PET (polyethylene terephthalate) made with 30 percent less plastic, a 30 percent smaller label, and a recyclable bottle cap. Because the bottle is lighter, the manufacturer claims a reduction in carbon-dioxide emissions because less energy is consumed in molding the bottle. Nestle is even building new bottling plants to conform to LEED (Leadership in Energy and Environmental Design) building standards and claims energy savings by creating its bottles in its own plant and controlling transportation.

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Our Water Quality: Debunking 'Greening' of Bottled Water

Fiji Water Company has developed the Fiji Green website, claiming to be carbon-negative, saving the rainforest,...

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