Summary
Joe Lucero was the consummate salesman, instinctively knowing what it took to be successful.
"When I was a salesman for David's Studio Photography, I would search through the birth and wedding announcements in the Sunday edition of The Santa Fe New Mexican," he said. "Then I would go to the houses of the families mentioned in the newspaper and offer discount coupons to have their photos taken, and that's how built my clientele."See the full content of this document
Extract
Salesmanship, Family Define Man's Life
Shortly after that, Lucero moved to a fulfilling 38-year career as a car salesman.
"Toward the end of my career, I was selling cars to the grandchildren of some of ...See the full content of this document
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