Summary
PARIS -- Two words in the modern French vocabulary are almost invariably spoken here with an air of disgust: mondialisation (globalization) and McDonaldisation (no translation necessary).
On Friday, Jan. 16, Starbucks Coffee Co. opened its first retail store in the heart of the City of Light in what some see as the next step toward American homogenization and a gastronomic faux pas.See the full content of this document
Extract
Starbucks Does Paris
The Seattle chain's Gallic debut on Avenue de l'Opera was closely followed by the opening last Thursday of a store in La Defense, the high-rise business district west of the Paris city limits.
There also are plans for a third French store in the city's busy Montparnasse area by the end of February, and a total of eight to 10 stores in the country by the end of Starbucks' first year here.Although many Parisians do...See the full content of this document
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